Crown jewel workflows

Start with the five screens that deliver the product’s core value.

QR Studio Ultra now has a deep reporting system. These are the premium daily-use surfaces: cockpit, command, metadata, pace, and operations.

01 Stats Dashboard The Dynamic QR intelligence cockpit. 02 Command Centre Executive overview, risk, growth, and priority queue. 03 Deployment Metadata The real-world attribution layer. 04 Target & Pace Actual scans vs expected campaign progress. 05 Operations Board Scale, amplify, extend, repair, watch, or retire.

QR Studio Ultra · Reports & Intelligence

Report Hub

Standalone model-driven report pages for individual QR intelligence, campaign comparison, exports, and print/PDF workflows. The live dashboard stays clean and operational.

Individual QR

Individual Report Studio

Generate intelligence reports and exports for one selected QR id or slug.

  • Individual report
  • Print / Save PDF
  • JSON and CSV exports
  • QR picker support
Open Individual Studio

Multi-QR

Comparison Studio

Compare selected QR campaigns side by side from the StatsModel contract.

  • Campaign leader detection
  • Scan-volume comparison
  • Velocity comparison
  • Comparison CSV/JSON
Open Comparison Studio

System health

Report Health Studio

Check that report endpoints, standalone pages, and QR data tables are available.

  • Endpoint status
  • Report file status
  • Database table status
  • Read-only diagnostics

Portfolio

Portfolio Intelligence Studio

Analyse the whole QR portfolio across campaign leaders, velocity, dormant QRs, and geographic signals.

  • Whole-portfolio overview
  • Leader and velocity detection
  • Dormant QR detection
  • Portfolio CSV/JSON
Open Portfolio Studio

Watchlist

Campaign Watch Studio

Identify dormant, falling, rising, recovered, and spiking QR campaigns that need attention.

  • Dormant QR detection
  • Falling campaign detection
  • Spike and recovery signals
  • Watchlist CSV/JSON
Open Watch Studio

Audience

Audience Intelligence Studio

Aggregate countries, cities, timezones, sources, devices, browsers, operating systems, and peak hours.

  • Geography intelligence
  • Device and browser signals
  • Source and traffic signals
  • Audience CSV/JSON
Open Audience Studio

Capture health

Client Intelligence Health

Verify source, referrer, device, browser, OS, and user-agent hash capture after fresh scans.

  • Capture health score
  • Recent-row bucket checks
  • INSERT / UPDATE trigger checks
  • Read-only diagnostics
Open Capture Health

Attribution

Traffic Attribution Studio

Analyse source, direct-scan share, devices, browsers, operating systems, and per-QR attribution profiles.

  • Source and direct-share analysis
  • Device/browser/OS breakdown
  • Per-QR attribution profile
  • Attribution CSV/JSON
Open Attribution Studio

Executive

Executive Intelligence Brief

Generate a concise print-ready brief combining portfolio, watchlist, audience, and attribution signals.

  • Portfolio state summary
  • Leader and velocity signal
  • Risk and growth focus
  • JSON and Markdown brief export
Open Executive Brief

Export

Data Export Pack Studio

Generate a complete offline evidence pack: raw models, campaign summary, audience, attribution, watchlist, manifest, and brief.

  • Full StatsModel JSON pack
  • Campaign summary CSV
  • Audience and attribution buckets
  • Watchlist and Markdown brief

Scoring

Campaign Score Studio

Rank QR campaigns with a transparent composite score for volume, velocity, spread, momentum, audience, attribution, and risk.

  • Weighted campaign score
  • Elite / Strong / Developing classes
  • Risk-adjusted ranking table
  • Score JSON and CSV exports
Open Score Studio

Methodology

Intelligence Methodology Studio

Document the formulas, metric definitions, score bands, attribution logic, and governance rules behind the reporting layer.

  • Metric dictionary
  • Campaign score formula
  • Attribution and client logic
  • JSON / Markdown methodology exports
Open Methodology

Quality

Data Quality & Completeness Studio

Audit whether each QR has enough geography, source, client, and time-series signal to support high-confidence intelligence.

  • Completeness score
  • Unknown-rate audit
  • Per-QR data-readiness flags
  • Quality JSON and CSV exports
Open Quality Studio

Action plan

Campaign Action Plan Studio

Convert portfolio, score, quality, and attribution signals into a prioritised operational action queue.

  • Prioritised campaign actions
  • Risk / repair / growth / optimise classes
  • Next-step recommendations
  • JSON, CSV, and Markdown exports
Open Action Plan

Deployment

Campaign Deployment Metadata

Add placement, location, channel, medium, audience, batch, variant, objective, status, expected scans, and notes to each dynamic QR.

  • Physical placement metadata
  • Campaign and channel context
  • Metadata coverage audit
  • JSON and CSV exports
Open Deployment Metadata

Deployment intelligence

Deployment Intelligence Studio

Join scan performance to campaign deployment metadata so QR success can be read by campaign, placement, channel, location, batch, variant, and objective.

  • Metadata + scan performance join
  • Campaign / placement / channel grouping
  • Expected scan progress
  • JSON and CSV exports
Open Deployment Intelligence

Bulk metadata

Deployment Metadata Import

Download a QR-key CSV template, edit deployment context in bulk, validate rows, and import metadata at scale.

  • QR-key metadata template
  • CSV paste and validation
  • DD/MM/YYYY date handling
  • Bulk import through metadata API
Open Metadata Import

Targets

Campaign Target & Pace Studio

Compare actual scans against expected scan volume, campaign date windows, expected-to-date pace, and required remaining pace.

  • Actual vs expected scans
  • Ahead / on-track / behind status
  • Required remaining scans per day
  • JSON, CSV, and Markdown exports
Open Target & Pace

Lifecycle

Campaign Lifecycle Calendar

Track planned launches, active campaigns, ending-soon windows, ended campaigns, and missing deployment dates.

  • Planned / active / ending / ended lanes
  • DD/MM/YYYY date windows
  • Lifecycle action prompts
  • JSON, CSV, and Markdown exports
Open Lifecycle Calendar

Benchmark

Placement Benchmark Studio

Benchmark placement types, locations, channels, media, campaigns, objectives, and asset variants against scan performance.

  • Placement/channel performance ranking
  • Duplicate / watch / repair / retire actions
  • Metadata-confidence scoring
  • JSON, CSV, and Markdown exports
Open Placement Benchmark

Experiments

Campaign Experiment & Variant Studio

Compare asset variants, print batches, placements, media, campaign groups, and objectives as controlled Dynamic QR experiments.

  • Experiment and variant comparison
  • Winner / contender / weak classification
  • Low-volume caution logic
  • JSON, CSV, and Markdown exports
Open Experiment Studio

Decision matrix

Campaign Decision Matrix

Convert scan performance, deployment metadata, lifecycle state, target pace, and campaign context into explicit operational decisions.

  • Scale / amplify / extend / watch / repair / retire
  • Decision scoring and rationale
  • Deployment-aware next steps
  • JSON, CSV, and Markdown exports
Open Decision Matrix

Operations

Campaign Operations Board

Turn QR campaign intelligence into a kanban-style execution board with scale, amplify, extend, repair, watch, and retire lanes.

  • Decision-board workflow lanes
  • Priority scoring per QR
  • Deployment-aware action cards
  • JSON, CSV, and Markdown exports
Open Operations Board

Command

Campaign Command Centre

Unify portfolio condition, deployment coverage, target progress, lifecycle pressure, decision counts, and priority actions in one executive command view.

  • Executive campaign brief
  • Priority action queue
  • Growth/risk summary
  • JSON and Markdown exports
Open Command Centre
The report tools are separate from the dashboard by design. This keeps reporting logic model-driven and prevents the live dashboard from being polluted by export or print behaviour.
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